The importance of cross media convergence and synergy in production, distribution and marketing

Paramount was the distributor and Production Company for Star Trek Into Darkness.

To co-inside with the film’s release and to generate more money and profit it means that Paramount had to work to get Star Trek more into the public eye (more so than it already was). It means that they had to make content that was all around the public eye, for example they made a video game and also an iPhone and Android app. Also because they were in charge of making sure the film was publicised and distributed enough to make sure that they got back all the money that they had spent creating the film in the first place, it was crucial that they decided to create the right media to ensure that the public interest was influenced by the marketing to actually decide to see the film in the cinema.

Paramount essentially took the lead in marketing the film; however they did also have a part in creating the film as well.

 

A game was created during the making of the film star trek, it was a single player action game with a co-operative gameplay option, and this allowed players to connect and either play Spock or Kirk. The person who created this game was named Steve Sinclair delivered his E3 pitch, and others described it as “bro-op”. Disadvantages about this game are that it doesn’t allow players to switch characters between the different chapters; it also doesn’t allow fellow players to “drop-in” and play alongside co-operatively.

Paramount would have created the app for I phones and devices as it would have been a good marketing point for the film, also it would have attracted a wide age range audience which then could encourage users to go ahead and watch the film.