The film Dredd was released on the 7th of September 2012 it was a science fiction and action film. The two main actors in the film were Karl Urban and Olivia Thirlby. They played the parts of Dredd and Anderson. The film was originally published as a comic book in 1977 featuring 200 AD characters, the main character of the comic was dredd, he was a science fiction character and his job was to protect a city from preventing any crime happening.
Eventually this comic book was turned into a film, although Dredd was always going to be a tough sell. The sheer weight of comic-book adaptations hitting cinema screens presented an undeniable problem for Dredd. The current cycle of superhero movies has thrown up so many characters and concepts that it’s easy to imagine audience fatigue, at least when it comes to this genre, in this case action and science fiction. ‘I’ll just wait for it to come out on DVD’. How many times do you hear people say that about a film when they look for what’s showing? In the case of Dredd, it’s probably many times. This was terrible news for the box office. But if he comic book was such a success then why should the film be any different?
In Dredd, Mega-City One is seen as an exaggerated, this is in contrast to the city of the comics. Flying vehicles, robots and banal entertainments are very much part of the fabric of Mega-City One on the page.
The film Dredd was seen at one of british's 2012 mega bombs. When the film was published in north american it was a massive hit and no other 3D action scientific film had ever performed as well as this one. The film became no.5 in the north america box office chart. Dredd was number on selling on DVD and Blue-Ray, and it was also the best seling downloader. Also it sold out from many retailers due to lack of expected sales demand based on the box office performance compared to actual demand for it on home media, showing non box office returns of films is important in considering its a film is a flop.
Dredd cannot be classed at a family film as it was rated 18, so the viewers is limited. This is an obvious reason for the film to flop as it will have less and less views, the comic book can be read by all ages, so why make a film with a limited age when Dredd could be a young boys idol superhero. This would automatically get a bad critique. The film dredd is packed with violence throughout so this is a reason why its not suitable for young children, however in my opinion they rated this film too high, it should have been given the certificate of a 16. People gave the film an overall rating of 7/10. Although Dredd never shows his face, this could be a down side also to why the film didn't succeed as they was no real build up.
The films budget was was an estimated $35.000,000, on the opening weekend, 21st September 2012 it made $6,278,491 and finally the gross of the film was $13,401,683 in the USA on the 26th October 2012. It unfortunately didn't earn the sort of money required to green light a big-screen sequel.
There are many other superhero film out there that have become a huge success so why hasn't this one? Spiderman and Batman have all had successes as they were marvel films owned and produced by disney UK production companies though that it was worth the money because superhero films are always a massive hit and success in the media so it couldn't be a massive disappointment or could it? Possibly because people would say it wasn't British enough and others may say that it was too predictable people might even say that its because they didn't have the right film companies backing the film to create a huge success that everyone was hoping for.
This whole film was based around the use of CGI, this is always an easy and cheaper way of making a film and is less time consuming. The software of CGI was used to their own advantage as it allowed graphical ideas that were made on paper to be the transferred onto the big screen. Also 3D was used in this film, Pete Travis the director of this film wanted it to seem like you were actually in the film its self, he tried to turn the 2D comic book into a 3D film success.
The film also lacked marketing, the films only big marketing scheme was a site it was published in august 2012 and was called the virtual advertising site, the site featured a video condemning the use of slo-mo and new links about the film. Also many posters and advertisements were used to spread the news about this film that was coming soon the next big success. Also if you look at some of the billboards that were made for the film they didn't really tell you a lot about the film, it on says 'Dredd' it gives no picture or hinting what is going to happen in this film. however with the profits in the first week This made it the weekend's number-one film, the first film restricted to audiences over 18 years of age to do so since Saw 3D in 2010
The three main areas that the film Dredd should be evaluated on before it reached the box office are pre-production, post-production and production. If we compared this film to another blockbuster film for example Star Trek who Karl Urban also featured in, and straight away look at the budgeting of the film then we will see a dramatic difference straight away, Dredd had a budget of $35,000,000 and Star Trek had the budget of $140,000,000. From looking at these figures we can see that straight away Star Trek had the higher budget and got the most profit form the box office of the film. When both the films reached the box office if we look at the profits that the film made on the opening weekend of Star Trek the film made $5,950,203 and Dredd was $6,278,491. in the first week dredd made the most money however anytime after when the film was out onto the big screens it flopped when it reached the box office.
The films budget was was an estimated $35.000,000, on the opening weekend, 21st September 2012 it made $6,278,491 and finally the gross of the film was $13,401,683 in the USA on the 26th October 2012. It unfortunately didn't earn the sort of money required to green light a big-screen sequel.
There are many other superhero film out there that have become a huge success so why hasn't this one? Spiderman and Batman have all had successes as they were marvel films owned and produced by disney UK production companies though that it was worth the money because superhero films are always a massive hit and success in the media so it couldn't be a massive disappointment or could it? Possibly because people would say it wasn't British enough and others may say that it was too predictable people might even say that its because they didn't have the right film companies backing the film to create a huge success that everyone was hoping for.
This whole film was based around the use of CGI, this is always an easy and cheaper way of making a film and is less time consuming. The software of CGI was used to their own advantage as it allowed graphical ideas that were made on paper to be the transferred onto the big screen. Also 3D was used in this film, Pete Travis the director of this film wanted it to seem like you were actually in the film its self, he tried to turn the 2D comic book into a 3D film success.
The film also lacked marketing, the films only big marketing scheme was a site it was published in august 2012 and was called the virtual advertising site, the site featured a video condemning the use of slo-mo and new links about the film. Also many posters and advertisements were used to spread the news about this film that was coming soon the next big success. Also if you look at some of the billboards that were made for the film they didn't really tell you a lot about the film, it on says 'Dredd' it gives no picture or hinting what is going to happen in this film. however with the profits in the first week This made it the weekend's number-one film, the first film restricted to audiences over 18 years of age to do so since Saw 3D in 2010
The three main areas that the film Dredd should be evaluated on before it reached the box office are pre-production, post-production and production. If we compared this film to another blockbuster film for example Star Trek who Karl Urban also featured in, and straight away look at the budgeting of the film then we will see a dramatic difference straight away, Dredd had a budget of $35,000,000 and Star Trek had the budget of $140,000,000. From looking at these figures we can see that straight away Star Trek had the higher budget and got the most profit form the box office of the film. When both the films reached the box office if we look at the profits that the film made on the opening weekend of Star Trek the film made $5,950,203 and Dredd was $6,278,491. in the first week dredd made the most money however anytime after when the film was out onto the big screens it flopped when it reached the box office.
No comments:
Post a Comment