Four Quadrant Picture

A Four Quadrant Picture is a marketing term used to describe a film targeted to all audience quadrants: men over 25, men under 25, women over 25, women under 25. 

Usage
In the movie business, and it is most definitely a business, everyone is looking to maximize the audience for their picture. A four-quadrant picture is that magical type of film that attracts parents and kids, men and women, and brings in huge amounts of revenue on opening weekend. In the term “four-quadrant,” the quadrants refer to gender (male and female) and age (under 25 and over 25). 
For most studios, the goal is to get enough details to line up so that they have broad-based, family-friendly appeal in designing a blockbuster or four-quadrant film. An important aspect of getting that appeal is the ratings system. An 18 Rating can be the kiss of death for a studio trying to market a film featuring pre-teen characters. A lowering from PG-13 to PG can mean millions more in revenue as parents feel more comfortable bringing young children to a given film like Evan Almighty.

Examples
One of the most famous four-quadrant, blockbuster films is Star Wars and all of its sequels. Jaws is another landmark blockbuster film. Other more current examples include Night at the Museum, Journey to the Center of the Earth, Shrek (1-3), Spiderman (1-3), Pirates of the Caribbean (1-3), andWall-E.

Implications
Another interesting by-product of the rise of four-quadrant films in the industry is cross marketing. Those films often are associated with toys and other products that both advertise the film and bring in revenue on their own. In addition, four-quadrant films are powerful vehicles for product placement advertisers looking to show their wares to the largest audience possible.
On the down side, many wonder how much effort is placed on credible, engaging story lines as opposed to marketing opportunities in these behemoth cinematic endeavors.

The Seven Key Areas Of Audience And Institutions - Translations

• the issues raised by media ownership in contemporary media practice; (how does who owns a media company influence the type of film made and its potential success? For example do BIG companies make BIG films and therefore make all the money? Is it possible for small companies to succeed?)
• the importance of cross media convergence and synergy in production, distribution and marketing; (how do companies work together to produce, distribute and publicize a film? How can Disney use their size to promote and publicise a film? How can small companies work together to promote their business' when making and promoting a film?)
• the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange; (how has the introduction of digital film, 3D, DVD, Blue Ray, internet streaming, downloadable content, home cinema influenced the types of films made, the way we watch them and the way we 'buy' them?)
• the significance of proliferation in hardware and content for institutions and audiences; (how and why have film companies had to alter the way they work now everyone has web enabled phones, PC's, consoles etc? How have audiences changed their viewing habits now we no longer need to go to the cinema to watch a film)
• the importance of technological convergence for institutions and audiences; (can you think of examples of how different technologies have come together to help the film industry?) 
• the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions; (how do film companies try and attract their audience? Do they do different things in different countries?)
• the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour. (what is your opinion on the above? Do you see the developments as a good or bad thing?)

The Big Six

Major Film Studios

A major film studio is a film producer and production company that releases a substantial number of films annually.

The Big Six film studios are:

1. Warner Bros. Pictures. Comprising a whopping 19.7 percent of the US/Canadian market share (2007 figures), Warner Bros. Pictures is the biggest player in the film industry. Securing the rights to major films like Harry Potter, Superman, Batman, The Matrix and Star Wars have made Warner Bros. the No. 1 name in the business.

2. Paramount Pictures. With 15.5 percent of the US/Canadian market share (2007 figures), Paramount Pictures continues to be one of the most successful film production companies in the world. Star Trek, War of the Worlds, the Mission Impossible series, Transformers and Tropic Thunder are just a few of the popular films produced by Paramount Pictures.

3. Walt Disney. One of the most renowned film production companies in the history of the business, Walt Disney now holds 15.3 percent of the US/Canadian market share (2007 figures). With highly successful movies like Pirates of the Caribbean, National Treasure, Meet the Robinsons and Enchanted, there's no doubt that Disney will continue to play a key role in the industry for years to come.

4. Columbia Pictures. Comprising 12.9 percent of the US/Canadian market share (2007 figures), Columbia Pictures remains a big player in the business. Some of this company's recent successes include Casino Royale, The Da Vinci Code, the Spider-Man series and Step Brothers.

5. Universal Studios. 12.2 percent of the US/Canadian market share (2007 figures) belongs to Universal Studios, which continues to make millions for the film industry. With major hits like the Bourne series (Bourne Identity, Bourne Supremacy and Bourne Ultimatum), The American Pie series, Knocked Up, American Gangster and The Incredible Hulk, it's very clear that Universal Studios knows what it takes to make money in this industry.

6. 20th Century Fox. Also known as "Twentieth Century Fox," this highly successful movie production company makes up 11.9 percent of the US/Canadian market share (2007 figures). Some of the biggest and most successful movies from this empire include the X-Men series, Mr. and Mrs. Smith, Star Wars Episodes II and III, and the Fantastic Four.

Roughly 9/10 films in the UK are seen as a result of these distributers

Dredd Presentation (lauren bolton)

Script For Dredd (with Lauren Bolton)

Script for Dredd Final

Background on Dredd 2012

These facts are based on the film Dredd. The director of the film was Pete Travis, he has also directed other films including... Vantage Point (2008), Omagh (2004) and many others. The stars of this film are Karl Urban and Olivia Thirlby. They are the two main judges of this film. The release date was the 7th September 2012. People rated this film a 7/10. The film is a violent futuristic city where the police have the authority to act as judge. It was released in the US USA India and  South Africa. It was certificated an 18 and the genre was a sci-fi and action film, the running time of the film was 95 minutes and it could also be viewed in 3D. The tag lines were that judgement was coming. The studios it was filmed in were, Cape Town Film Studios, Cape Town, Western Cape, South Africa. The budget of this film was an estimated $35.000,000, on the opening weekend, 21st september2012 it made $6,278,491 and finally the gross of the film was $13,401,683 in the USA on the 26th October 2012.The special effects used are slow motion, the director, Pete wanted to stretch timeso that 20 seconds would become 2 minutes in reality. He used a drug to slow time down, this was called 'slo-mo' so as actors were falling, the camera angles and shots can all be shot and show in slow motion. The camera shots and angles were used were varied from a wide angle to a close up shot, close up shots were used to show peoples reactions and facial expressions. The mise en scene is used throughout. However when the film was given the greenlight in film production and was shown in cinemas and sold on the shelf for the first time the movie unfortunatly lost a mass amount of money.

The films big marketing scheme was a site it was published in august 2012 and was called the virtual advertising site, the site featured a video condemming the use of slo-mo and new links about the film. Also many posters and adrvertisments were used to spread the news about this film that was coming soon. This film recived awards from the IMP which was the internet poster awards. Other awards won were and Empire award for the best film produced in 3D and a Golden Trailer award fpr the best thriller TV spot. My personal opinion of the film was unexpected, when we first started to watch the film i didnt think i woyuld enjoy it because it seemed like a typical 'boys' film however, becase on of the main characters was a filmale i think this is the reason i enjoyed it more as i could relate to the film. I would reccomend this film to others as it has a fast paces and creates tension and gives you an adrenilin rush whilst watching the film.

Dredd Film Review

This is a review on the film dredd, it's an 18 although through a 16 year olds eyes i can see features of the age, the film was surprising and quite gruesome. I thought that it was a disappointment that we never got to see the main characters face as his helmet was always on. The film dreadd is based on a famous comic book that's still sold in our shops today. The comic is a huge success however, the film didn't do so well. Dredd is a violent, futuristic city where the police have the authority to act as judge.The two man characters Karl Urban, Olivia Thirsty acted as the two judges 'Dredd' and 'Anderson'. The judge Anderson is sidekick, and can read peoples minds and tell exactly what is going on in someones head. And dredd is the main famous judge that everyone knows. The judge's mission was to find ma-ma and give her the sentence of death. They faced many tasks along the way to get to the level 200 to come face to face with ma-ma, and when they approached her, she had set a transmitter to her heart beat that if her heart stopped beating the whole of peach trees would go up. Ma-ma was proved wrong when she fell from level 200 and finally landed and came straight to her death when she landed, the whole of peach trees never did go up in flames so obviously it was all a set up. People have rated this film a 7/10 which i think is slightly generous. In my opinion i would give it a 5.5-6 as its not my type of film, however i surprisingly enjoyed it, at first i didn't think i was going to like it as it seemed a typical 'boys' film, although i was surprised as the film went on as it had a female actress as one of the main characters. The film is based on the peach trees estate, a 200-storey slum tower block that is put under lock down, as ma-ma wants these two judges dead. The director was Pete Travis wanted to create the special effects of slow motion so they could stretch 20 seconds to 2 minutes, he achieved this. He used a drug to slow time down, this was called 'slo-mo' so as actors were falling, the camera angles and shots can all be shot and show in slow motion. The camera shots and angles were used were varied from a wide angle to a close up shot, close up shots were used to show peoples reactions and facial expressions. The mise en scene is used throughout. Unfortunately this film was not a success as it lost a significant amount of money. I feel the reasons for loosing money were that the main judge's face was never shown, and it always carried the same tune of music which caused the views to get bored of the film. I think that many improvements could be made to this film, and that if it was a success and part 2 could have been produced. I would recommend this film to other viewers of a similar age as it's not quite what you'd expect.